Your Significant Other Can Be Your Perfect Business Partner
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If you are like most couples, you probably already spend a lot of time together – not to mention a lot of time thinking about each other. Now, imagine the possibilities if you bring that same amount of passion and attention to your business. Since couples are already taking care of each other's feelings and needs, the idea of joint ownership (of a business) is not only a smart decision but also an intuitive one. Harvard Business Review notes that there are also lots of benefits that come with the package, too, such as shared resources, skills, and knowledge.
Make sure you have the same expectations for success and work ethic, though, and decide on how the finances and workloads will be shared fairly to avoid hurt feelings later. Read on for more tips from Brittani Sade.
A Business Plan is a Must
And LivePlan points out, you absolutely must create a business plan. Writing a business plan is the best way – other than going out and doing it – to test whether or not your business idea is a good one. This makes your business plan a kind of safety net. If you find, while writing your business plan, that your business idea as-is, is not workable, it can save you a great deal of time and money.
Your business plan should describe your company, detail how you'll sell your services or products, describe how your business will be structured, and include what funding you'll need and any financial projections. Remember that your business plan is a living document, so you can revisit this as needed to make changes as your business grows. You can find online templates and tutorials to walk you through the process
Marketing
Digital marketing is becoming a key component of business strategy, with more companies turning to the web in order to market themselves, drive traffic and increase revenue. Mailchimp defines it like this: “In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other devices.”
These methods can include using search engine optimization (SEO), PPC, banner ads, social media, and email, to name just a few. The whole process can seem overwhelming at first, but really, it’s simply a matter of presenting your message wherever people are. And it doesn’t have to cost a fortune, either! For instance, you can take your existing images, use a free image background remover, then share via social media to help spread the word! That’s also a simple activity that you and your significant other can work on together.
Ultimately, the aim of these marketing strategies is for businesses to generate exposure for themselves within the online space. This builds awareness among potential customers and leads them back to the company website, where they hopefully make purchases or otherwise engage with the business.
Getting Professional Support
It is important to remember that when any couple starts a venture together, there will be ups and downs. There will be disagreements and compromises that you will need to find in order to work with each other as best as possible. Most couples can benefit from having a professional to talk to when they’ve reached a point where hashing things out themselves is no longer working. Look at what resources are available to you, including options for virtual counseling.
You can access individual and couple's mental health services virtually. Online therapy is convenient, secure, private, and less of a commitment than in-person therapy. When you choose to see an online therapist, you'll have a wider variety of licensed professionals to choose from and you save time on travel. And then there's the cost of a therapist, which is another benefit, as you’ll pay less for mental health care compared to visiting a therapist at their office. Many therapists also offer a complimentary consultation to ensure you find the right match.
Don’t Forget You’re Still a Couple
Since your partner is your business partner, it can be difficult to put the romance first when things get stressful at work. One way to deal with this is to maintain a social life outside of the office so that you still have something outside of your nine-to-five job to look forward to. Go on dates, even if it means going out of town for a romantic weekend getaway.
Create private spaces where you can spend time outside of work together, such as going on long walks or having dinners together just the two of you.
Step away from the computer and put your phone down. You need to make time where you are one hundred percent present with your partner.
Bottom line: if you truly enjoy working together, then you will do just fine on your own and together. You will also be able to share ideas, work together on tasks, and enjoy valuable moments that come with running a business and being in love.
Brittani Sade embodies a seamless mix of captivating intelligence, undeniable business expertise, and genuine reachability to evoke true change in this world. If you have any questions or you’d like to collaborate, feel free to reach out!